"You Don't Understand Our Audience"

I found an interesting article in Technology Review.

"You Don't Understand Our Audience"
What I learned about network television at Dateline NBC.
By John Hockenberry


Mr. Hockenberry used to work at Dateline NBC as a news correspondent. This article is about NBC News Networks' refusal to embrace new media to communicate to its audience members. Mr. Hockenberry reports the network felt its audience was not interested or sophisticated enough to receive information by this method. He said he found it frustrating that the network was hesitant to use new media, such as the Internet, while the advertising world was embracing it.